Lexus returns to NYCxDESIGN with an experience that brings together live creative work and conversations with William Chergosky of CALTY Design, visual artist Alex Alpert, and Denise Fócil of ASbyDF. Centered around a studio environment and a newly revealed vehicle, the program shows how ideas take shape in real time across disciplines.
Be a part of this exciting celebration of Lexus design, featuring live DJs sponsored by Mark Levinson, guided workouts with Stryde and Hyrox, giveaways, food and beverage, and, of course, a chance to see this newly revealed vehicle.
Join Us
destinations by lexus
Friday, March 13th 7:00 PM-11:00 PM
50 Massachusetts Ave. NE Washington, DC 20002
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Blossom Moments parade
Friday, March 13th 7:00 PM-11:00 PM
50 Massachusetts Ave. NE Washington, DC 20002
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petalpalooza
Saturday, April 4 1:00 PM-9:00 PM
221 Tingey Square SE, Washington, DC
Building on the design language introduced at the Pink Tie Party, Bloom by Lexus arrives in full expression as a large-scale living garden installation. The experience is amplified through a striking contrast of materials—mirrored structures layered with florals—each element integrated throughout our various touch points at the festival. Fashion, design, and Lexus come together seamlessly, with sculptural set dressing and vehicle moments creating natural photo opportunities from every angle.
Beyond visual moments, the experience features hands-on activations including a Craft-Your-Own Bouquet station, hospitality lounge equipped with a DJ, and a beverage bar serving canned sips throughout the day and night.
lEXUS DRIVING EXPERIENCE
Saturday, April 11 1:00 PM-9:00 PM
Constitution Ave, NW between 7th and 17th Streets, Washington DC
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Pink Tie Party
Friday, March 13 7:00 PM-11:00 PM
50 Massachusetts Ave.NE Washington, DC 20002
Bloom by Lexus makes its debut at the Pink Tie Party as an intimate preview of the immersive living garden experience to come at
Petalpalooza ®.
Guests are welcomed by the Lexus LC 500 Convertible and Lexus LX 700h at the entrance, transformed into a
moment where both the guest and the car are the best dressed of the night. Surrounded by sculptural floral and reflective propping, the
vehicle is enhanced with lighting effects setting a cinematic tone from the guests’ very first step onto the pink carpet.
Bloom by Lexus:
Event List
Event List
Bloom by Lexus:
Pink Tie Party
Friday, March 13th 7:00 PM-11:00 PM
50 Massachusetts Ave. NE Washington, DC 20002
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
petalpalooza
Saturday, April 4 1:00 PM-9:00 PM
Tingey Square SE, Washington, DC
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
lEXUS DRIVING EXPERIENCE
Friday, March 13th 7:00 PM-11:00 PM
50 Massachusetts Ave. NE Washington, DC 20002
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Blossom Moments parade
Saturday, April 11 1:00 PM-9:00 PM
Constitution Ave, NW between 7th and 17th Streets, Washington DC
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
destinations by lexus
Saturday, April 11 1:00 PM-9:00 PM
Constitution Ave, NW between 7th and 17th Streets, Washington DC
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Events
Lexus at NYCxDesign:
Artist in residence
Known for his fluid, stream-of-consciousness illustration style, Alex Alpert has worked with global brands like Amex, Formula 1, Nike, Grammy Awards, NFL, and Red Bull, sharing his expressive linework with audiences around the world. Throughout the weekend, watch Alex bring a Lexus IS 350 to life with his signature line art, pick up limited-edition postcards, and step into interactive installations that transform you into his world.
14 - 16
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14 & 16
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15 & 16
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17
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Fitness Takeover with STRYDE + HYROX
Sunday, May 17 10:00 am - 1:00 pm
1480 Broadway,
New York, NY 10036
And if you’re in the mood to move, we’ll be holding a guided Stryde Social run through Times Square, followed by a HYROX workout led by Fitness Coach Jake Rath. Afterward, stick around for a post-workout social hour featuring guided yoga, Lo-Fi beats, and juice shots.
MAY
18 & 19
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Monday, May 18 All Day
Tuesday, May 19 10:00 am - 5:00 pm
1480 Broadway,
New York, NY 10036
On Monday and Tuesday, the event continues with live DJs, giveaways, photo ops, food and beverage, and a final chance to see the all-new vehicle up close.
Discover Lexus
Panel 01
Thursday, May 14 12:00 pm - 1:00 pm
Panel 02
Thursday, May 14 4:00 pm - 5:00pm
Panel 03
Friday, May 15 12:00 pm - 1:00 pm
Panel 04
Friday, May 15 4:00 pm - 5:00pm
Panel 05
Saturday, May 16 10:00 am - 11:00 am
1480 Broadway,
New York, NY 10036
The Sketch to Street panel series runs across three days, with conversations featuring Lexus Interior Chief Designer William Chergosky of CALTY Design Research, alongside artist Alex Alpert, and fashion designer Denise Focil of sustainable luxury brand ASbyDF. Each session looks at the process behind design—from early ideas to what you see out in the world.
Sketch to Street: Speaker Panel
Thursday, May 14 7:30 am - 9:00 pm
Saturday, May 16 7:30 am - 9:00 pm
1480 Broadway,
New York, NY 10036
Step into a series of live vignettes where human mannequins bring each Lexus vehicle to life through performance. Across three acts—The Urban Expressionist, The Bold Maximalist, and The Enduring Modernist—each scene is staged around a vehicle and the lifestyle it reflects.
Performance: In Living Form
Session 01
Friday, May 15 10:00 am - 11:00 am
Session 02
Saturday, May 16 12:00 pm - 1:00 pm & 4:00 pm - 5:00 pm
1480 Broadway,
New York, NY 10036
Be sure to visit this creative studio, where you can explore two distinct zones: one by artist Alex Alpert, the other by CALTY Design Research. Each space shows a different approach to design, side by side.
Inside the Design Studio
A Moving Canvas
We’d love for you to come visit the Lexus installations in person. Head over to Times Square, explore our space, enjoy the programming and new vehicle, and Experience Amazing.
Visit Us